The first step in this ideation process involved noting down key words associated with the Red Bull brand-such as energy, youth, bold, performance, and innovation-forming a mind map to guide the design direction. Building on these concepts, multiple logo and wordmark sketches were developed, experimenting with shapes, bull motifs, and dynamic typography to visually capture the brand’s essence and attitude.
Red Bull's logo, with its bold colors and outlined bulls, might be seen as a bit old-fashioned by some younger consumers. A more modern logo could help the brand appeal to a wider audience.
For the typography, the focus was on creating a bold and energetic wordmark that reflects Red Bull’s dynamic personality. Inspired by the brand's association with performance, youth, and extreme sports.
