August 8, 2024

August 8, 2024

Rentomojo: Brand Book and Design Guidelines

Rentomojo: Brand Book and Design Guidelines

Rentomojo: Brand Book and Design Guidelines

A comprehensive brand book and design system crafted for Rentomojo, defining visual identity, tone, and cohesive design practices across platforms.

A comprehensive brand book and design system crafted for Rentomojo, defining visual identity, tone, and cohesive design practices across platforms.

A comprehensive brand book and design system crafted for Rentomojo, defining visual identity, tone, and cohesive design practices across platforms.

brand book
brand book
brand book
brand book
OBJECTIVE
OBJECTIVE
OBJECTIVE

This project was developed to clearly communicate Rentomojo’s brand identity, core values, and visual language. The brand book and design guidelines serve as a unified reference to ensure consistency across all touchpoints—defining elements like logo usage, color palette, typography, tone of voice, and digital presence.

logo
logo
logo
Logo Variations
Logo Variations
Logo Variations


Both horizontal and vertical logo versions ensure a consistent and professional brand image, adaptable to various marketing materials.

Logo clearspace
Logo clearspace
Logo clearspace


Using the "x-height" of the "r" for clearspace ensures a consistent and readable logo design.

Logo Size
Logo Size
Logo Size


The size chart ensures consistent logo appearance across different applications.


The size chart ensures consistent logo appearance across different applications.


The size chart ensures consistent logo appearance across different applications.

Logo Dont’s
Logo Dont’s
Logo Dont’s


Following these guidelines, can ensure that the Rentomojo logo is used consistently and effectively, maintaining the brand's professional image.

Logo Placements
Logo Placements
Logo Placements


Showcase optimal logo placement in each section, demonstrating clear space for enhanced visibility and impact.


Showcase optimal logo placement in each section, demonstrating clear space for enhanced visibility and impact.


Showcase optimal logo placement in each section, demonstrating clear space for enhanced visibility and impact.

typo
typo
typo
Primary Font
Primary Font
Primary Font


Poppins is a font that's highly readable, modern, and widely supported. Its clean design and range of styles make it a suitable choice for various design projects

Secondary Font
Secondary Font
Secondary Font


DM Sans can enhance a design's readability and visual appeal. Its clean, modern typography complements the primary font, particularly those with more complex or decorative styles.


DM Sans can enhance a design's readability and visual appeal. Its clean, modern typography complements the primary font, particularly those with more complex or decorative styles.


DM Sans can enhance a design's readability and visual appeal. Its clean, modern typography complements the primary font, particularly those with more complex or decorative styles.

Decorative Font
Decorative Font
Decorative Font

Bricolage Grotesque is a good decorative font due to its unique and playful character. distinctive style that can add a touch of urban coolness and personality to the designs.

Bricolage Grotesque is a good decorative font due to its unique and playful character. distinctive style that can add a touch of urban coolness and personality to the designs.

Bricolage Grotesque is a good decorative font due to its unique and playful character. distinctive style that can add a touch of urban coolness and personality to the designs.

icon
icon
icon
ICONOGRAPHY
ICONOGRAPHY
ICONOGRAPHY


A set of custom icons created to represent Rentomojo’s product categories and service features-designed for clarity, consistency, and a user-friendly experience across digital platforms.


A set of custom icons created to represent Rentomojo’s product categories and service features-designed for clarity, consistency, and a user-friendly experience across digital platforms.


A set of custom icons created to represent Rentomojo’s product categories and service features-designed for clarity, consistency, and a user-friendly experience across digital platforms.

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Let'S WORK

TOGETHER

BASED IN KANNUR,

KERALA

multidisciplinary Designer

I'm a multidisciplinary designer and digital artist from Kerala, India, with a background in design from NIFT. My work blends minimalist aesthetics, refined typography, and user-friendly design—shaped by hands-on industry experience and creative exploration in branding, UI/UX, and illustration.

Let'S WORK

TOGETHER

BASED IN KANNUR,

KERALA

multidisciplinary Designer

I'm a multidisciplinary designer and digital artist from Kerala, India, with a background in design from NIFT. My work blends minimalist aesthetics, refined typography, and user-friendly design—shaped by hands-on industry experience and creative exploration in branding, UI/UX, and illustration.

Let'S WORK

TOGETHER

I'm a multidisciplinary designer and digital artist from Kerala, India, with a background in design from NIFT. My work blends minimalist aesthetics, refined typography, and user-friendly design-shaped by hands-on industry experience and creative exploration in branding, UI/UX, and illustration.

Let'S WORK

TOGETHER

BASED IN KANNUR,

KERALA

multidisciplinary Designer

I'm a multidisciplinary designer and digital artist from Kerala, India, with a background in design from NIFT. My work blends minimalist aesthetics, refined typography, and user-friendly design-shaped by hands-on industry experience and creative exploration in branding, UI/UX, and illustration.